People's Postcode Lottery manages society lotteries on behalf of a range of charitable bodies. These lotteries support charities and good causes. Players play with their postcodes to win cash prizes while raising money for charities and good causes. A minimum of 30% of the ticket price goes to supporting charities, including the Ramblers. See here for our partnership.
Walk About was our biggest ever walking festival and was supported by the players of People’s Postcode Lottery (PPL). The festival saw thousands of people joining 1,827 group walks covering a staggering 14,835 miles across Britain, that's over 1,097,790 calories burned – the equivalent of over 15,000 digestive biscuits!
We have developed a plan to measure the impact of the festivals with support from impact specialists, Skyblue Research, which will build on what we learnt from Walk About 2016. This sets out the differences we want to see as a result of walking festivals for non-walkers, existing walkers, Ramblers members, non-members and volunteers, as well as for the Ramblers as a whole. The framework highlights what evidence we need to measure the difference festivals make, which we can compare to measures we have from 2016.
Participant feedback is at the heart of our approach both during and after festivals. The walking festivals programme manager has created a volunteer advisory group who will help to shape the approach we take.
We are learning a great deal through the process about how we work together within the Ramblers, how we engage with volunteers, how we promote and publicise festival events, and then of course how they are delivered and run. We are measuring attendance at festivals events, as well as what happens after the festival, for example by tracking membership conversion.
We will capture evidence using a range of methods, including:
• Evaluation surveys during and after events
• Walk registers
• Observation and case studies
• In depth interviews
• Feedback from groups and volunteers
The PPL award will help us showcase our walking activities through GB-wide festivals:
- Festival of Winter Walks (Saturday 23 December 2017 – Sunday 7 January 2018) with the theme of “New Year’s Resolutions”.
- Walk About (Saturday 26 May – Sunday 3 June 2018) with the theme of “Hidden Gems”.
Festival of Winter Walks 2017-18 will take place from Saturday 23 December 2017 – Sunday 7 January 2018.
Walk About will take place from Saturday 26 May – Sunday 3 June 2018.
One piece of consistent feedback about Walk About 2016 was the relatively short lead-time. To allow for plenty of preparation time, Walk About will take place in early summer 2018. Holding Walk About then will mean we benefit from longer days at a time of year when the countryside is bursting into life: great for anyone who has let lapse their New Year’s resolution to walk more often.
We have brought together a volunteer advisory board which includes representatives areas, groups and schemes who are helping to shape the direction of the festivals and to provide feedback.
If you’re running a festival activity, it can be useful to have someone to coordinate it, and to be responsible for liaising with other volunteers and with GB office. To support you, we’ve drawn up a festival coordinator role description with some of the tasks that are involved. You could use it to recruit a new volunteer or pass it to those who might be helping to organise your festival activity alongside their usual role.
This year we are granting “Festival Awards” of up to £1,000 which areas, groups or schemes can apply for to help them deliver their festival activity. To find out more about these and how to apply, see the Festival toolkit.
We will add more support materials to help you run festival activities, so keep an eye on the toolkit.
If you need any help, have specific questions or would like additional guidance, you can get in touch with us via email@example.com.
For Festival of Winter Walks, we will fund 5 local showcase activities and for Walk About, 12 local showcase activities, offering grants of up to £1,000.
A group, area or scheme (Walking for Health or Let’s Walk Cymru) can apply. You can also team up and put in an application from multiple groups/areas/schemes, or a Ramblers group and a scheme.
Yes, you can apply for an award for both.
The award can’t be used for:
- Events/activities that have already been budgeted for
- Funding events or marketing that does not reach out to non-members. We will want to see evidence that you have thought about attracting new people to take part in the festival.
All applications will be assessed on their individual merit and how they meet the festival aims. See the Festival Award background information in the volunteer toolkit for more information.
To help get people started and keep them motivated, we have a free online tracker which allows participants to log their walking activity. Designed to suit both the seasoned walker and someone taking their first steps, there are lots of badges and rewards for walking regularly, completing long distances and reaching particular milestones. The tracker has been hugely popular. You can see how many miles have been logged to date on the top right of the PPL partnership page. The tracker is available through www.ramblers.org.uk/walkabout.
The GB delivery team (Rebekkah, George, James and Becky) provide support on a variety of walking services including Ramblers festivals.
Please email firstname.lastname@example.org and the right person will get in touch with you.