Promote Walking

Throughout Britain and beyond there are many examples of projects and initiatives that have made neighbourhoods better for walking.

The three case studies below briefly describe some of the improvements that have been achieved to encourage and support people to get walking, in the hope that it will provide inspiration for others.

Importantly, "promote walking" is the fourth ask out of our five Charter for Walking Neighbourhood asks. We hope that the case studies below will show tangible examples of how local authorities and community groups can work together to implement our Charter asks - and create neighbourhoods that truly put people walking first.

Case study 1: Walking for Health

Promote walking to support walking programmes that help individuals get started.

A group of people outside Plaistow Library

Since April 2019 Ramblers Walking for Health has been run with support from Sport England. Walking for Health walks are developed to be accessible to people who have done little or no exercise before, or who need more support to stay active.

The programme aims to provide everyone with access to a short, free and friendly health walk within easy reach of where they live.

The Ramblers Walking for Health team delivers strategic guidance for the overall programme and provides schemes with support and free resources such as training, insurance, and national promotion.

The local schemes are run by a variety of organisations including councils, the NHS, charities and voluntary groups.

Find out more

Find your local health walk 

Case study 2: Isle of Wight Walking Festival

Promote walking by making it fun.

A young girl leading a group of people over stones and a stream

The Isle of Wight Walking Festival is one of the UK’s longest running walking festivals. The festival was first set up by the Isle of Wight Council in 1999. It offered 39 walks and had over 5000 walkers take part.

In 2018 almost 100 walks were on offer, all led by volunteers, many from the local Ramblers group who are knowledgeable about the Island and its landscape and scenery.

In 2016 the Isle of Wight Council made the decision that it could no longer afford to run the festival. Luckily, Visit Isle of Wight – the Island’s Destination Management Organisation - stepped in to keep the festival going.

Find out more

Isle of Wight Walking Festival 

Case study 3: Walk Brighton wayfinding

Promote walking by investing in mapping and signage.

In 2008 Brighton and Hove City Council commissioned a study to develop a wayfinding system for the city. A unique map and on-street signage system was introduced, along with a free to use WalkBrighton iPhone app.

A unique map for Brighton was created to reflect the character of the city and to provide a ubiquitous mapping style for the town. The base map has been used to develop on-street signage system and a range of printed and downloadable walking maps.

Find out more

Walk Brighton

What do you think?

Do you have any examples of best practice promoting walking? If so, we'd love to hear from you: get in touch at

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