Here at the Ramblers we’re passionate about protecting our paths, tracks and trails, for everyone to enjoy. Join Britain’s biggest walking charity to help even more people enjoy the benefits of walking.
The Ramblers is undergoing an exciting time. At the heart of the Ramblers lies our wonderful community of over 100,000 members, enabling us to fulfil our mission across the length and breadth of Great Britain. We have an incredibly loyal base of members, but we cannot afford to stand still. If we are to thrive, grow and remain relevant in a changing landscape, we need to evolve and connect with more of the UK’s 9 million walkers. Are you up for the challenge?
We are looking for an ambitious Membership Acquisition Officer. This role is based within our Income and Marketing Department, reporting to the Membership Acquisition and New Product Manager.
You will lead the delivery of our multi-channel membership acquisition programme to meet recruitment targets and KPIs, to help the Ramblers grow our membership income.
You’ll also be supporting our new product development project, which is focused on how we reach more of Britain’s self-guided walkers.
This is an exciting time to join the Ramblers team and a great opportunity to make a lasting and tangible impact on the future success of the charity. If you think you’ve got what it takes to be our new Membership Acquisition Officer, we’d love to hear from you.
Essential Requirements include:
A proven track record (more than 2 years’ experience) in recruiting new supporters or members to a charity.
Experience in digital marketing for recruitment of supporters/members.
A team player, able to develop collaborative, strong and effective working relationships.
Digitally savvy, with knowledge and experience in testing new ideas through digital channels and an early adopter of new technology and digital products and platforms.
Proven experience in analysing complex data and building testing plans to inform strategic decisions.
Innovative and solutions-focussed with the ability to work under pressure and to tight deadlines.
A flexible and resilient approach, with a curious mindset to explore opportunities and overcome challenges.
Interest in walking and/or being an advocate for the outdoors and natural environment.
Experience in using Facebook Ad Manager, ideally in lead-generation campaigns.
Experience of working with telemarketing agencies.
Experience of Private site or using dialogue approaches to recruitment.
Experience in developing multi-channel supporter journeys for new supporters/members
Experience in using Salesforce or other CRMs