Data and digital transformation


The data and digital transformation programme will, by 2020, transform the Ramblers. The work will enable us to fulfil our charitable objectives more efficiently and inspire more people to go walking.

Although this programme is centred on delivering technical capabilities, it is not solely focused on computers and technology. It is about empowering the Ramblers to attract new members, and give us smart, digital ways to fulfil our guardianship role with respect to paths and access.

This programme will lead to change in order to use the new capabilities. This may include training and putting in place different, and newer, processes.

The programme is taking an iterative, test and learn approach to developing the new capabilities. Each month we will be testing things ‘in the field’ as it is very important that our volunteers have the ability to test new capabilities and provide feedback. We will then take your feedback and develop an updated version two, which will be tested again and so on.

Digital products really never stop being improved, so there will be plenty of chances to trial and feed into requirements along the transformation journey


The plan

The plan covers three years, from 2018 to 2020, and is made up of seven key areas.

Ramblers app

Your expert guide to exploring the outdoors on foot. The Ramblers App is your walking companion, helping members find, join and enjoy Ramblers group walks in England, Scotland and Wales.

Insight Hub

The Insight Hub is an intelligence resource for volunteers and staff. It allows us to graphically show the different data we have.