Opening the way

The Ramblers unveils new identity

19 January 2022  

The Ramblers today reveals a new identity, designed to reflect our vibrant and growing Ramblers community, and our work to ensure everyone can enjoy the simple pleasures of walking. 


Opening the way  

As people across Britain increasingly look to walking to get fit and boost their wellbeing, the Ramblers’ new identity includes a new logo as part of a whole new visual identity. Rooted in the idea of ‘opening the way’ for everyone to walk however they choose, these will enhance the Ramblers ongoing, 86 year old aim to do everything we can to improve and protect the pleasures of walking. 

The new logo symbolises an open path, incorporating a bold typeface and upbeat, earthy colours that emulate the outdoors and embody the welcoming, active characteristics of the Ramblers – the largest walking community in Britain. 


Uniting the Ramblers community   

The new identity will play a pivotal role in the Ramblers engaging, inspiring and encouraging everyone, everywhere to enjoy walking. It will help us to reach new supporters for our vital campaigning work, and to provide the very best experience for our members. It also gives a single, compelling branding to all aspects of the Ramblers’ work – uniting our national organisations and local groups, and bringing the Ramblers Wellbeing Walks network of shorter ‘health’ walks fully into the Ramblers community.   

Carol Flint, Head of Brand for the Ramblers said: “Our new identity presents the Ramblers as the inclusive, vibrant community we are, unified by an important cause. We’re delighted to share it with the world – it reflects that we’re so much more than a lifestyle club for walkers.” 


Opening the Way: The Ramblers’ Strategic Ambition

The Ramblers’ ambitions for the future, where everyone has the opportunity to enjoy the benefits of walking in nature.

Six young Ramblers, and a westie on a lead, walking in a field on a sunny day.

About us

In 1935 the Ramblers Association was created and ever since we’ve been doing everything we can to make sure everyone everywhere can enjoy nature on foot.